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This video introduces the foundations of a strong measurement strategy—the core system every data-driven brand needs to make smarter decisions, cut through noise, and build repeatable growth.
In this session, Alex walks through:
- Why clarity, focus, and defined goals are essential before scaling any initiative
- The most common challenges brands face, from not knowing where to start to being overwhelmed by metrics
- How a proper measurement strategy eliminates guesswork, aligns teams, and helps diagnose performance issues with confidence
You’ll learn the five essential components of an effective measurement strategy—Objectives, KPIs, Targets, Segments, and Baselines—and how each piece fits together to guide decision-making.
The video also introduces how to map your metrics and actions across the digital sales funnel, ensuring that every activity connects to meaningful outcomes. You’ll also understand the most common mistakes companies make when measuring performance, and how to avoid them.
This is Part One of a three-part workshop:
- Part One: Fundamentals of building a great measurement strategy (current video)
- Part Two: Defining value and strengthening product-market fit
- Part Three: The two core levers for generating more revenue
By the end of this session, you’ll have a clear framework to start building your own measurement strategy using the workbook or a simple Google Doc.