Quiz

Welcome to the Measurement Strategy – Quiz!

This quiz will test your understanding of the foundational principles covered in the first part of Workshop One. You’ll be evaluated on key concepts such as:

• The five components of a successful measurement strategy (Objectives, KPIs, Targets, Segments, Baselines)
• Mapping metrics and activities to the digital sales funnel
• Common challenges brands face when building measurement systems
• Avoiding the most common mistakes in data-driven decision-making

Instructions:

• Read each question carefully.
• Choose the most accurate answer (for multiple choice/true-false questions) or provide concise answers where requested.
• There is no time limit, but focus on accuracy.
• Review your answers before submitting.

Completing this quiz will help reinforce the core concepts and ensure you are ready for the next workshop session. Good luck!